6-Step Simple Brand Name Generation Exercise

I have been doing some moonlighting helping a couple developers launch their projects.

One of the projects needed a brand. I won’t disclose the WIP project, but here are the steps we used to find some domain names:

1. Determine core words, phrases, abbreviations
2. Look up synonyms for those words
3. Look up those words in different languages
4. Look up synonyms for the translated words
5. Come up with variations of words
6. Check to see if domain is available

Let’s try out the process.

Step 1: Let’s pick some core words: fast, easy, OS, core, foundation, saas

Step 2: Now let’s lookup some synonym’s for Fast

fast synonym’s

Step 3: Let’s use the original word fast: https://translated-into.com/fast

fast translated

Step 4: Now let’s look up synonym’s for the translated words

oh I see veloz (z not super common letter in domains)

Step 5: Let’s combine veloz in unique ways: velozos, velozaas, velozify, veloz, eveloz, iveloz

Step 6: Check the domain for availability

velozos is available — as well as hundreds of other permutations we developed in 10–15 minutes

BONUS: Check for Social Media Accounts

There are a few sites that will look up social media accounts for you:

darn twitter isn’t available with that slug

There are also companies like: https://knowem.com who will help you register the brand at most of the social media locations.